Objective: The impact of climate change and economic crises has created significant challenges in addressing gender inequality issues. This study aimed to explore the role of gender performance potential in gender equality and social inclusion (GESI) dimension and green entrepreneurship (GEn) activities using an informal institution theory. Methods: To ensure efficiency and robustness, this study employed an exploratory mixed design with a concurrent triangulation approach, integrated based on phenomenological methods. Primary fundamental microeconomy data on family entrepreneurship were collected through questionnaires, semi-structured interviews, and observations. Data were then analyzed using econometric experimental models. Findings: The results showed that GESI plays a dominant role in driving green entrepreneurship activities. Furthermore, well-measured informal institutions could promote sustainable socio-economic development. GESI also served as a basis for the push-pull factor theory in facilitating community entrepreneurship activities. Specifically, the implications of the push-pull factor theory were yet to achieve the goal of economic efficiency, as they primarily focus on the socio-economic solidarity (SES). Conclusions: The results of this study provided new evidence to support the Indonesian government's commitment to promoting blue and green economy strategies.