The purposes of this research were: 1) to synthesize the beauty myth of women in advertising photos, 2) to create advertising photo art with the beauty myth of women, and 3) to assess the promotion of image perception of small and medium enterprises (SMEs) with advertising photos under the concept of the beauty myth of women. The research procedure was divided into three phases. Phase 1 aimed to synthesize the beauty myth of women in advertising photos by using 100 sample advertising photos and dismantling the elements of the photos and the meanings of the photos according to the principle of photography and sign interpretation to find patterns of the beauty myth of women in advertising photos. Eight patterns of women's beauty myths were found. These patterns led to the creation of the beauty myth "TREESHIP" model. Phase 2 aimed to create advertising photo art using the beauty myth of women. In this step, all eight patterns of beauty myth obtained from Phase 1 were used to create five sets of advertising photo art according to the categories of women's beauty products and services, namely beauty products, beauty services, fashion and clothing, women's health, and women's food and beverages. These patterns were assessed in terms of quality of work (i.e., interpretation, beauty, composition, creativity, and techniques). The quality assessment results were high. Phase 3 aimed to assess the promotion of the image perception of SMEs by advertising photos under the concept of the beauty myth of women. The research sample was a group of 400 viewers who assessed their image perception in terms of attributes, benefits, values, culture, personality, and users. The overall results indicated that advertising photo art in this study promoted the image perception of SMEs under the concept of the beauty myth of women at a high level.