The internet and other electronic gadgets have quickly advanced, opening up a magnificent doorway for marketers to access the world of information and crucial data for any business. Learning how to evaluate, choose, analyze, and use data is highly encouraged in a world overflowing with data and information if you want to meet difficulties and live in this day. Businesses and marketers who are able to use these skills successfully may be able to significantly improve operational performance, reduce risks, and make wise decisions not just in marketing but across the board. The goal of the article is to help Marketers and Associations better comprehend the importance of data analysis and how to use it to their decision making.