The Impact of Perceived Happiness on the Green Entrepreneurship Intention Among University Students in Vietnam
Luan Trong Nguyen
Head of Faculty of Experimental Entrepreneurship, FPT University, Can Tho Campus, Vietnam
Loc Ba Tran
First author, Faculty of Business Administration, FPT University, Can Tho City, Vietnam
Ngan Thi Thanh Nguyen
Faculty of Business Administration, FPT University, Can Tho City, Vietnam
Linh Duy Le
Faculty of Business Administration, FPT University, Can Tho City, Vietnam.
Tri Huu Nguyen
Faculty of Business Administration, FPT University, Can Tho City, Vietnam
Head of Faculty of Experimental Entrepreneurship, FPT University, Can Tho Campus, Vietnam
Loc Ba Tran
First author, Faculty of Business Administration, FPT University, Can Tho City, Vietnam
Ngan Thi Thanh Nguyen
Faculty of Business Administration, FPT University, Can Tho City, Vietnam
Linh Duy Le
Faculty of Business Administration, FPT University, Can Tho City, Vietnam.
Tri Huu Nguyen
Faculty of Business Administration, FPT University, Can Tho City, Vietnam
Keywords: Social entrepreneurship, happiness, green business, economics, entrepreneurial intention..
Abstract
This research aims to investigate the impact of perceived happiness on university students' inclination toward Vietnam's green entrepreneurship trend. A total of 356 students at a private university in Vietnam joined the online questionnaire using a 5-point Likert scale. Structural equation modeling analysis indicated that social support, self-esteem, extraversion, resilience, social relationships, and perception of employment significantly influence perceived happiness. Moreover, perceived happiness noticeably affects students' intentions to start a green business. The findings will provide valuable insights for educational institutions to enhance the quality of training and guide students toward green startup models.