Kurdish Studies

Cyber Awareness and Digital Finance Transformation: A Sociocultural Evaluation of Rural India’s Transition for Secure Online Banking

Dr. Mukesh Kumar
Ms. Shikha Kuchhal
Dr. Ajay Kumar Garg
Keywords: Cyber awareness, Digital finance, Financial inclusion, Online banking, Rural India, Sociocultural transition, Cybersecurity, Digital literacy, Financial technology.

Abstract

The digital revolution in India has transformed the country’s financial landscape, particularly after the government’s push for financial inclusion and digital payments following the 2016 demonetization and the subsequent COVID-19 pandemic. However, the extent of cyber awareness and the ability of rural communities to adapt to online banking remain critical issues. This paper explores how rural India has transitioned toward secure digital finance, focusing on sociocultural factors, cybersecurity awareness, and technological access. Using mixed-method research, the study integrates both quantitative data from secondary sources (Reserve Bank of India, National Payments Corporation of India, and NSSO) and qualitative insights from field studies and case examples across states like Uttar Pradesh, Bihar, West Bengal, and Tamil Nadu.

Findings reveal that while rural digital finance adoption has grown rapidly due to government schemes such as Jan Dhan Yojana, Digital India, and Aadhaar-linked banking, cyber awareness remains uneven. Many users still rely on informal guidance from local agents and face challenges in identifying phishing or fraudulent activities. The sociocultural barriers—low literacy, gender gaps, trust issues, and technological unfamiliarity—continue to influence the pace and safety of this transformation. The study highlights the importance of cyber literacy training, user-centric banking interfaces, and community-based awareness campaigns to enhance secure digital financial inclusion.

The research concludes that while rural India has made remarkable progress in digital finance integration, sustainable growth will depend on continuous cyber awareness efforts, localized policy intervention, and an inclusive technological ecosystem that addresses human and cultural dimensions of digital adoption.

 

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