This article, largely based on interviews with language activists, investigates Kurdish language-in-education policy in Turkey since the early 2000s. It attempts to answer the following questions: How has Kurdish language education developed in Turkey from 2004 to 2020? What has been the impact of the educational activities on reversing the language shift from Kurdish to Turkish? I argue that the most important contribution has been on the elite or academic level with a widening of the Kurdish-reading and writing elite. Yet, the language shift from Kurdish to Turkish continues.