"Digital Rumors and their impact on the economic enterprise- Current Challenges and counter Strategies -"
Dr. Abdelmalik Saouli
Abstract
The article reviews the impact of digital rumours on economic institutions and their stability, focusing on the key challenges they face and the strategies to counter them, especially since the environment for their spread is the digital realm. Digital rumours target the interests of economic institutions in favour of competing parties for profit, often aiming to displace them by disrupting the economic balance and inflicting financial losses on competitors, thereby achieving financial control and extensive influence across various fields. This also allows the targeted entity to impose its ideological dominance in the economic arena. The study also addresses the existing challenges in economic practices in certain countries around the world, in light of the technological developments occurring in the field of communication.
The study concludes that it is necessary to engage techno-economic experts to mitigate the spread of digital rumours while supporting the international legal landscape with provisions to prevent electronic warfare based on rumours and ensure the cybersecurity protection of nations and individuals from their repercussions.