District education authorities support the public schools by providing guidance, facilitating collaboration, and addressing specific needs. Additionally they provide staff personnel administration, gathering input, advocating for district needs, and communicating information about educational policies and initiatives. Academic quality assurance is the backbone of our educational system, ensuring that its programs meet rigorous standards of excellence. At its core, academic quality assurance involves a systematic approach to monitoring and improving the various facets of an institution's educational offerings. The objective of the study to investigate the role of academic quality assurance towards student performance in government secondary schools run by District Education Authorities in Punjab. The researcher developed a questionnaire to measure the academic quality assurance and student performance to answer the research questions. A sample of 50 principals working in government secondary schools participated in the study. The data collected was analyzed using descriptive statistics and regression. It was found the academic quality in government secondary schools is below the median level. The academic quality assurance contributed 69 percent to the variance of student performance. Some bold recommendation were made the researcher to see the role of district education authorities better as required for the academic quality assurance and student performance.