The intense competition among Indonesian radio stations in the digital era can be attributed to the advancements in information and communication technology. Both directly and indirectly, the radio industry is facing increased competition from new media, including cellular networks and the internet, both directly and indirectly. Due to intense rivalry, radio stations must produce a distinctive line of digitally based radio shows with highly creative human resource performance. The success of radio broadcasting stations in the future is greatly dependent on this digital creativity. However, it is not a simple task to enhance the competency of creative human resources that are digitally based.Research indicates that a person's capacity to actively participate in the learning process at both the individual and team levels affects how creatively they perform. In this era of convergence, literature advises applying learning through the development of digital literacy in the face of media rivalry. This study suggests the skills that individuals should develop for digital literacy-based creative performance.This research employs a qualitative methodology, gathering data via interviews, documentation studies, and field observation. This study demonstrates how digital literacy will have a significant impact on radio broadcasting's existential role in the convergence era. To promote the existence of digital-based radio broadcasting, radio broadcasting organizers should start a digital transformation to create a highly competitive broadcasting institution.