This study aims to explore the motivational factors that influence the purchasing behavior of Vietnamese women towards green personal care products in Vietnam. With the increasing awareness of environmental issues and the growing demand for sustainable and eco-friendly products, understanding the driving forces behind consumers' decision-making processes is crucial for businesses operating in the personal care industry. Through a comprehensive literature review and empirical research, this study identifies and examines the key motivational factors that shape Vietnamese women's buying behavior in relation to green personal care products. Factors such as environmental consciousness, health considerations, product quality, price sensitivity, and social influence will be investigated and analyzed. The research methodology involves both qualitative and quantitative approaches, including surveys, interviews, and data analysis techniques. The findings of this study will contribute to a deeper understanding of the motivations driving Vietnamese women's purchasing decisions in the context of green personal care products, providing valuable insights for marketers and policymakers seeking to promote sustainable consumption patterns in Vietnam.