This study highlights the significance of enhancing the destination brand image while showcasing the basic elements of the ‘sustainable’ ‘tourism’ ‘development’ circumstances in ‘Egypt's’ Karnak temple, with its religious and cultural resources. First, the current difficulties and impediments to sustainable tourism are reviewed, including high-energy use, significant water consumption, and habitat destruction. The main cross-disciplinary components of sustainable tourism, such as green technologies, green buildings, green infrastructure, and green agriculture, are then examined. The architecture and specifics of a key performance indicator system are also suggested, along with a few implementation techniques for achieving sustainable tourism from the perspectives of policy and regulation, institutions, money, technology, and culture. The potential for tourism to support transformative transformations, such as a green economy system, is highlighted in the final section. This article sheds light on crucial sustainable tourism challenges and calls on scholars from various fields to examine the connections between community/culture, environment/ecology, and energy/water/food. The analysis clarifies how the Karnak Temple generally fared sooner and later, embracing development for sustainable tourism initiatives. The inferable perspective theory was used to quantitatively study 300 tourists’ intentions to return to the Karnak temple in the wake of (STD)’. The results show that “sustainable development” can preserve the culture and authenticity of the Karnak temple, which has been shown to impact visitors' intentions to return significantly. Governments can design policies to support development and promote tourism using sustainability measures. Thus, governments may acquire an ambitious edge by creating a ‘market-relevant’ approach and including intrinsic and extrinsic ‘stakeholders’ in strategic planning and accomplishment.