This paper discusses the innovation strategies implemented by Televisi Republik Indonesia (TVRI) in facing the digital era. As a Public Broadcasting Institution, TVRI faces challenges in maintaining relevance and service amidst technological advancements. The paper explores strategies related to development efforts, TV programs, and news at TVRI. Specifically, critical aspects covered are digital transformation, public space activation, partnerships with institutions and creative industries, and content monetization. Research findings indicate that TVRI's adaptation to digital trends, community participation, and strategic partnerships are crucial for the sustainability of public services. Implementing these innovations can strengthen TVRI's position amid the dynamic and ever-changing television broadcasting industry.