The strategic aspects of anti-crisis management of enterprises during a crisis are considered. The concept of crisis management is clarified, the stages of crisis management are analyzed, and possible threats arising for enterprises in the context of the current coronavirus pandemic are identified. The use of the author's approach, based on the methods of scientific generalization, comparative analysis, systemic and situational approach, made it possible to establish that actions taken to manage the crisis must be based on a carefully developed plan, be effective, and be applied as quickly as possible. It is important to understand that the tools and mechanisms of anti-crisis management have changed due to widespread digitalization of business processes both at the level of providing public services and at the level of building relationships between enterprises and clients and suppliers, new opportunities have emerged for timely and rapid response to weak signals, etc. The scientific novelty of the study lies in the fact that, the advantages of creating a strategic crisis management plan were identified; a sequence of actions was proposed for developing an anti-crisis plan; an example of the implementation of an anti-crisis plan during the COVID-19 pandemic is given; In order to ensure the sustainability of enterprises in the post-crisis period, strategic recommendations were proposed. The practical significance of the work done is that it can serve as the basis for further scientific research in the field of strategic management based on anti-crisis technologies. Anti-crisis management is important so that businesses can better prepare for future crises and reduce their impact, thereby maintaining the effectiveness of their business.