Unveiling the Influence of Strategic Management Processes on Organizational Performance: The Mediating Role of Organizational Leadership
Assistant Professor of Supply Chain and Logistics, Business Department, College of Business, American University in The Emirates, Dubai, UAE,
Raid Al-Adaileh
Professor of Management Information System, Business Intelligence and Data Analysis Department, Business School, Mutah University, Jordan,
Munther Momany
Professor of Commerce and Accounting, College of Economics and Management, Al-Qasimia University, Sharjah, UAE,
Wael Ali
Assistant Professor, College of Education, American University in The Emirates, Dubai, UAE
Abstract
This empirical study examines Strategic Management (SM) processes and their impact on Organizational Performance (OP) and the mediating role of Organizational Leadership (OL) between SM processes and OP. A quantitative methodology was used through an online survey targeting managers at different managerial levels in Jordanian universities. A total of 148 questionnaires were analyzed using the Smart PLs software. The outcomes reveal that OL mediates the relationship between Environmental Scanning (ES), Strategy Evaluation (SE), and OP. However, the mediating role of OL between Strategy Formulation (SF), Strategy Implementation (SI), and OP has not been proven. These results also revealed that OL had a direct effect on OP. The importance of OL in OP is highlighted in this study, along with the fact that OL's role should not be restricted to formulating a strategy by establishing a vision, mission, and strategic goals. Instead, it ought to be broadened to incorporate attentive and knowledgeable engagement in interpreting the environment and inspiring, guiding, and obligatory engagement. This emphasizes the importance of considering the role of OL in the execution and assessment of strategic activities, as well as their initial conceptualization.