E-Product Packaging's Role in Competitive Marketing Strategy
Department of Marketing, Business School, The Hashemite University, Zarqa, Jordan
Anan Y. Deek
Faculty of Graduate Studies, Arab American University, Jenin – West Bank, Palestine.
Tamara Mahmoud Rasheed Al-Qaruty
Assistant Professor, Department of Business, Business School, Al-Ahliyya Amman University, Amman, Jordan.
Ahmad Moh’d Mansour
Assistant Professor, Department of Business, Business School, Al-Ahliyya Amman University, Amman, Jordan.
Mahmoud Alghizzawi
Assistant Professor, Faculty of Business, Marketing Department, Applied Science Private University, Amman, Jordan
Younes Megdadi
Faculty of Business Amman Arab University, Amman Jordan
Abstract
The primary purpose of this study is to determine the role that electronic product packaging plays in competitive marketing strategy and the significant aspects that are affecting a company's ability to get a competitive advantage. Things are shifting in a fundamental way, and one of the most remarkable strategies that assists businesses in achieving their targeted goals and, as a result, getting a competitive edge is marketing. In a similar vein, the purpose of the study is to highlight case studies that focus importance on Marketing Strategy, more specifically e-packaging, in order to obtain a competitive edge and stay ahead of the competition. In order to accomplish the goals of the research, the suggested study will use a qualitative research approach. The findings demonstrate that the use of electronic packaging can significantly influence competitiveness in a way that is both effective and efficient.