The research is linguoculturological and devoted to the problem representation of the image of a person in the t language picture of the world (based on the Turkic and Kazakh folk language). The choice of the research topic is due to the interest in the study of the anthropocentric factor in the language, in particular, in the description of the “HUMAN” concept sphere: the need to select, systematize and describe the recorded linguistic material representing concepts of "Man", "People", "Unity». Therefore, the relevance of the research is determined both by the choice of direction and the subject of the work. The relevance of the research topic is due to the urgent need to study the mentality of ethnocultural communities, which has become particularly acute in recent decades. The presence of many unresolved and controversial issues in the national policy of states, the lack of evidence and the weak level of theoretical generalizations suggest the need for new approaches to solving the problems of ethnology, philosophy, cultural studies, which are associated with the life of ethnic groups, national culture and national character. The study of the original ancient Turkic civilization, material and spiritual culture, common origins and history, language and literature, spiritual principles and beliefs recorded in written monuments of the Turkic peoples is very necessary in the era of modern social cataclysm, leveling of ethnic culture and national self-awareness. In this context, the study of conceptual and linguistic pictures of the world of medieval Turks, their way of life, traditions and rituals, culture, captured in the greatest monuments is relevant and in demand for modern Turkic science.