This study addresses the pressing issue of graduate unemployment and the limited entrepreneurial engagement within higher education institutions. A key strategy to combat graduate unemployment involves incorporating entrepreneurship education at the tertiary level. This research explores the efficacy of integrating social entrepreneurship education within the context of social Studies, focusing on nurturing business ventures aimed at social betterment while addressing societal challenges and market failures, thereby instilling social values. The research employs a Research and Development approach, utilizing data collection methods such as interviews, observations, documentary analysis, and questionnaires, involving students from Universitas Pendidikan Indonesia. Quantitative data analysis involves percentage data and gain score tests between the experimental and control groups. Findings reveal that the social entrepreneurship instructional model represents an innovative approach emphasizing students' comprehension of social issues, utilizing entrepreneurial skills through a combination of modelling and service learning. It is also found that notable improvement in entrepreneurship literacy is observed in the experimental group, categorized as very high, compared to the moderate improvement in the control group. In conclusion, social studies education incorporating social entrepreneurship contributes to enhancing entrepreneurship literacy among students, potentially addressing graduate unemployment and fostering entrepreneurial endeavours.