Kel Nguyen Thi Hong, Hong Minh Ngoc Tran and Long Vo Trung (2023) “The Impact of Brand Experience on Brand Resonance: A Case Study of Retail Supermarkets in the Mekong Delta Region, Vietnam”, Kurdish Studies, 11(2), pp. 2801–2810. doi: 10.67145/ks.v11i2.841.