Kel Nguyen Thi Hong, Sang Vo Minh, Hai-Tuan Nguyen, and Hong Minh Ngoc Tran. 2023. “The Role of Brand Ambassadors in Shaping Brand Image and Driving Purchase Intentions: A Case Study in the Fashion Industry in Vietnam”. Kurdish Studies 11 (2):2761-81. https://kurdishstudies.net/menu-script/index.php/KS/article/view/839.