Application of the Sustainopreneurship Model in Creative Productive and Independent Women Songket Weaning Craftsman Smes in Sambas District

Abstract

This research aims to explore and analyze the application of the sustainability model in an effort to increase the creativity, productivity and independence of women in Micro, Small and Medium Enterprises (MSMEs) who work in the field of songket weaving craftsmen in Sambas Regency, West Kalimantan. Songket Sambas has a rich cultural heritage, but resists the challenge of maintaining its curiosity. This study uses a qualitative approach with data collection techniques through in-depth interviews, observation, and document analysis. The main respondents are Sambas songket craftswomen who have implemented a sustainability model in their business. The data collected was then analyzed thematically. The research results show that the implementation of the sustainability model (sustainopreneurship) has had a positive impact on female songket craftsmen in Sambas. Some of the main results include increased environmental awareness, use of local materials, use of natural dyes, product diversification, and partnerships with local communities. Craftsmen who apply this model tend to produce more sustainable products, maintain cultural traditions, and have a positive economic impact on their communities. The research discussion illustrates the importance of the sustainability model as an effective approach in supporting the creativity, productivity and independence of female Sambas songket craftsmen. This model helps integrate desirable values ​​into their business practices, which in turn provides long-term benefits to the environment, culture and local economy. This research produces a deeper understanding of the role of sustainability models in the context of the songket weaving industry and can serve as a guide for developing similar aspirations in the MSME sector. Policy implications and recommendations for local governments and related parties are also discussed in this research to support the sustainable development of MSMEs of songket weaving craftsmen in Sambas Regency.