The Interplay Between Esports Demand and College Courses: Integrating Societal Culture Management in Esports Education to Improve Education Quality

Abstract

This research investigates the academic education landscape of Esports courses, aiming to substantiate the rationale and necessity for their inclusion in college curricula. To achieve this goal, it is imperative to comprehensively examine the influential factors impacting the development of Esports courses. Unlike the prevailing focus on Esports from a business perspective, this study addresses the underexplored realm of academic education in Esports. This quantitative research employs a descriptive approach and gathers data through questionnaires distributed to both Esports companies and colleges. The research findings underscore the profound influence of market demand and industry demand on the establishment of Esports and management courses in colleges. Additionally, the study emphasizes the pivotal role of societal culture in shaping the contours of Esports and management courses. In conclusion, this research sheds light on the determinants affecting the creation and education quality of Esports courses and offers valuable insights for colleges contemplating the implementation of such programs.