Psychological Insights into The Path to Global Expansion: A Study on The Internationalization Strategies of E-Commerce Enterprises with A Focus on Alibaba

Abstract

This study aims to explore the internationalization strategies of e-commerce enterprises, with a particular focus on Alibaba. The research first investigates the current state of international development among e-commerce businesses, identifying key trends and challenges. It then delves into the reasons behind the internationalization of these enterprises, highlighting the various factors that drive businesses to expand beyond their domestic markets. The study uses Alibaba as a case study to illustrate the practical application of internationalization strategies in the e-commerce sector. It examines the challenges Alibaba faced during its international expansion, such as gaining consumer trust and dealing with product competitiveness issues. The research also explores how Alibaba managed to establish itself as a global e-commerce giant, providing valuable insights for other businesses looking to expand internationally. The study concludes by comparing Alibaba's internationalization strategy with traditional strategies, shedding light on the unique aspects of e-commerce internationalization. The findings of this research could serve as a valuable reference for e-commerce businesses planning to venture into international markets.