Persuasion in the allusive strategy in civil quranic discourse

Abstract

The research deals with the allusive strategy in civil Qur’anic discourse and its effect on persuasion and understanding, given the cognitive competence available to the addressees. In the allusive strategy, the speaker goes beyond the literal meaning to a different meaning by which he achieves more than what he says, so the achievement is achieved by the allusive strategy because of the benefit/benefit it carries for the addressee.