Factors Influencing Willingness to Continue Continuously in the Context of Adult Online Education

Abstract

In recent years, adult online education in China has emerged and become one of the most popular training methods. This trend is mainly driven by deep thinking about the source of students, namely how to continuously increase the number of students. This study aims to combine relevant literature, introduce factors such as perceived value, perceived cost and past behavior, and use the theoretical model of planned behavior (TPB) to construct a theoretical model and propose hypotheses to study the influencing factors of the willingness to continue learning in adult online education. By building a behavioral model of the willingness to continue learning, the model and hypothesis were tested using SPSS 23.0 and PROCESS tools. The study of adult students participating in online education aimed to explore the effects of behavioral attitudes, subjective norms, and perceptual behavioral control on willingness to continue learning. The results show that the willingness to learn continuously is directly influenced by behavioral attitudes, perceptual behavioral control, past behavior, and perceived value, while behavioral attitudes are directly influenced by past behavior. Finally, this paper makes suggestions on the management of adult online education and training schools.