Compilation of the Model of Factors Affecting the Commercialization of Iraqi Professional Sports

Abstract

Objective: The current research was conducted with the aim of compiling a model of factors affecting the commercialization of professional sports in Iraq. Methodology: The research method was conducted qualitatively using the systematic design of the database theory. In-depth and semi-structured interviews were used to collect information, and data analysis was done using the Glise method. The statistical population of this research included professors and activists in the field of sports economics, and the desired number was chosen in a non-probable way using targeted theoretical and snowball techniques. Due to the limitation of the population, the sample size will be equal to the population size. Some scientists consider 10 to 15 people sufficient to form a group of experts, if their scientific and experimental background is compatible. In this research, 20 people were interviewed, and from the 18th interview onwards, repetition was observed in the received data, and saturation was reached in the 20th interview. In order to analyze the qualitative data, the three-stage open, central and selective coding method was used. Reliability and validity were confirmed through the percentage of intra-subject agreement and the approval of the statistical group and the interviewees. Findings: The findings of his research showed that various factors such as cultural factors, organizational factors, social factors, legal factors and structural factors have an effect on the commercialization of professional sports. Conclusion: In general, it should be acknowledged that these factors should be given special attention in the policies of managers of sports organizations.