The Role of the Employer Brand in Talent Retention - a Field Research in a Sample of Private Banks Operating in Iraq

Abstract

The aim of the research is to identify the nature of the relationship and the level of influence between the employer Brand and the talent retention, and the research problem arises in determining the impact of the employer Brand as it is one of the basic requirements for organizations to ensure the talent retention and avoid losing them, and the research was conducted in (12) private banks in Iraq As the number of respondents reached (147) workers in the general administrations of banks at (Top Level - Mid Level), while the questionnaire was relied upon as the main research tool for data collection, the data was analyzed and hypotheses tested based on a set of computer programs (Spss V.26 & Amos V.26) and the results that were reached indicate that there is a significant effect of the employer brand on talent retention.