The Impact of Perceived Happiness on the Green Entrepreneurship Intention Among University Students in Vietnam

Authors

  • Luan Trong Nguyen Head of Faculty of Experimental Entrepreneurship, FPT University, Can Tho Campus, Vietnam
  • Loc Ba Tran First author, Faculty of Business Administration, FPT University, Can Tho City, Vietnam
  • Ngan Thi Thanh Nguyen Faculty of Business Administration, FPT University, Can Tho City, Vietnam
  • Linh Duy Le Faculty of Business Administration, FPT University, Can Tho City, Vietnam.
  • Tri Huu Nguyen Faculty of Business Administration, FPT University, Can Tho City, Vietnam

Keywords:

Social entrepreneurship, happiness, green business, economics, entrepreneurial intention.

Abstract

This research aims to investigate the impact of perceived happiness on university students' inclination toward Vietnam's green entrepreneurship trend. A total of 356 students at a private university in Vietnam joined the online questionnaire using a 5-point Likert scale. Structural equation modeling analysis indicated that social support, self-esteem, extraversion, resilience, social relationships, and perception of employment significantly influence perceived happiness. Moreover, perceived happiness noticeably affects students' intentions to start a green business. The findings will provide valuable insights for educational institutions to enhance the quality of training and guide students toward green startup models.

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Published

2024-01-01

How to Cite

Luan Trong Nguyen, Loc Ba Tran, Ngan Thi Thanh Nguyen, Linh Duy Le, & Tri Huu Nguyen. (2024). The Impact of Perceived Happiness on the Green Entrepreneurship Intention Among University Students in Vietnam. Kurdish Studies, 12(1), 362–381. Retrieved from https://kurdishstudies.net/menu-script/index.php/KS/article/view/610

Issue

Vol. 12 No. 1 (2024): Kurdish Studies

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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