Strategic Research on Enhancing the High-Quality Development of Ningxia's Wine Industry
DOI:
https://doi.org/10.53555/ks.v13i1.3829Keywords:
Ningxia wine industry, Viticulture development, Market performance, Sustainability practices, Wine tourism, Digital transformation.Abstract
In the present day, the Ningxia wine industry has gained a place in the list of significant contributors to China's wine and grape industry, with expectations of growth amidst a changing market. A systematic review and meta-analysis would require the consideration of factors that affect the enhancement of development, including vineyard expansion, production trends, market performance, and sustainable practices. The analysis shows an enormous average of 2394.16 hectares of vineyard area, with significant variations indicating a stark difference in investment and technology adaptation within the industry. These disparities directly affect production levels, which vary significantly and are subject to the fluctuations of climatic conditions and market demand. There is a latent opportunity for development on the export front, with overall average export volumes of 925,172.09 liters. In addition, branding and marketing-based differentiation must be carefully considered due to the imminent challenge posed by imports of local wines. Domestic consumption has good viability, at 1,938,076.03 liters on average, and the revenue figures hold a promise for growth, putting a challenge across the market. Industry growth sustains this positive outlook at an average estimated 4.38 percent; however, attaining such developments sporadically calls for flexibility for long-term stability. Sustainability and organic production have not been developed; organic production stands at a mere 5.29 percent. Average R&D investments of $570,084.99 per winery differ significantly and affect the industry's innovation and competitiveness levels. Employment generation and wine tourism are essential to the region's economy. Looking ahead, the Ningxia wine industry must embrace e-commerce, cultivate branding on an international level, and venture into markets with green investment plans, establishing itself as a precursor to the premium wine industry in China.
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Copyright (c) 2025 Ma Chengqian, Ghulam Shabbir

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