The Emergence of Workplace Bullying and Its Impact on Employee Job Satisfaction: A Comparative Case Study of South Korea and Pakistan

Abstract

This study examine the workplace bullying and its impact on “employee job satisfaction” by performing a comparative analysis of South Korea's and Pakistan's education sectors. Technology Acceptance Model (TAM) has been applied to analyse how technology integration influences the dynamics of workplace bullying and employees' perceptions. A quantitative design was adopted, whereby questionnaires were administered to a sample of educators in both countries. The objectives are to establish the direct influence of workplace bullying on “job satisfaction”, assess the moderating role of perceived usefulness and perceived ease of use of technology in bullying, and assess the mediating influences of organizational support and structure. It gives practical recommendations to policymakers and educational institutions on adopting culturally sensitive anti-bullying policies, comprehensive employee training programs, and integrating technological tools with more traditional interpersonal strategies. The study contributes to the existing literature by introducing a cross-cultural dimension to the discussion of workplace bullying within the education sector, further highlighting that for success to be achieved, the integration of technological solutions with traditional anti-bullying strategies needs to be adapted. The findings are also meant to inform policy development and employee well-being in organisational performance across different contexts of culture.