Ethics In Advertising-Discourse of Moral & Financial Etiquettes

Abstract

Describing advertisements as a short dream sequence will not be a cliché. Advertisements are created to construct a brief, catchy, thought provoking dream sequence by filling it with multiple creative elements. While we believe in these advertisements, the advertisements are busy in building their own space in our desired world, building strong connection with our real, practical world. How these products are useful and how they soon become our necessity is a commercial phenomenon! Advertisements capture our thoughts and desires and channelise them in a particular direction. This creative manufacturing of dream sequence is based on our unfulfilled desires and then is soon connected to our practical needs. Stephen Leacock has also considered advertising as a superior dream world when compared to real world.