The effect of Social Media Influencers on the Intention of UAE travelers to visit Europe

Abstract

The study assesses the impact of social media influencers/fashionist on the intention of UAE tourists in Europe by examining two areas: Emirati tourists and how the tourists are affected by social media influencers. Although Arabs make up the majority of tourists in Europe, they have reasons to visit specific countries such as following and trusting fashion through Facebook, Snapchat or Instagram, etc. The preliminary research suggests that the social media influencers effects significantly to visit Europes among the UAE tourism. Thus, the study intends to do a quantitative study to measure the impact of social media influencers on the intention of UAE travelers to visit Europe. The study outcome intends to contribute to the existing literature on UAE outbound tourism, EU-UAE tourism relationship, and social media influencers/fashionist towards UAE travellers to travel Europe.