From ‘Rhetoric’ to ‘Rhetoricality’: A Literature Re-view

Abstract

Rhetoric has always been an essential, inevitable and ubiquitous phenomenon of human life. Throughout its history, it has maintained it status as an art of suasion and persuasion, being largely logocentric in its nature and practice(s). However, among recent academia, the study of rhetoric has evolved significantly from its logocentric origins in ancient Greece to its varied applications in modern society. Marking the reason behind rhetoric’s such flouting from logocentrism, the present study aims at providing a thorough literature review, not only of its theoretical foundations, but also of its practical gateways. In this exploration, we will delve into rhetoric’s historical roots and trace its transformation through the classical era to the modern age, shedding light on its enduring relevance and impact on our daily lives. The purpose behind such re-view of ‘Rhetoric’ is to help understand the present by seeing it in context and providing it with a sense of continuity. The study has highlighted the emergence of ‘rhetoricality’ as a compelling cause behind the intricate interplay between rhetoric and its modern societal dynamics, where rhetoric is no more a singular resource which could be called upon by the skilled orator only. Recommending its context-specfic definition(s), any exploration of rhetoric must go beyond a mere pursuit of persuasion and instead seek to unravel its profound impact on shaping the world we live in.