Business Etiquette Based on Industry Demands: Student’s Needs Analysis

Abstract

The present study aimed to identify the types of business etiquette based on the industry demands. A qualitative survey was designed to identify students’ needs for the Business Etiquette course. A five-point Likert scale was designed to collect data from business professionals in various business sectors in Bali. The subjects of the present study involved 70 business professionals in Bali. The current study applied questionnaires consisting of 60 items. The first five items were designed to obtain background information. Then, fifty-five items were designed to know the needs of business etiquette. The results of the present study show thirteen types of etiquette needed for business etiquette courses, namely a) serving the guests (customer service etiquette), b) office etiquette, c) dining etiquette, d) grooming etiquette, e) offline meeting etiquette, f) online meeting etiquette, g) etiquette of written business communication, h) etiquette of using social media, i) interviewing etiquette, j) presentation etiquette, k) sensitivity of social culture, l) telephone etiquette, and m) compliance with employment/business agreements. These types of business etiquette are needed to face industry needs and can be used as a reference to develop learning materials for Business etiquette in the future.