Investigating Foundational Motivational Factors in FMCGs in Bahrain

Abstract

Motivation is a crucial factor in the success of organizations, particularly in dynamic sectors like Fast-Moving Consumer Goods (FMCG). This study delves into the motivational dynamics within the FMCG sector in the Kingdom of Bahrain, recognizing its pivotal role in the nation's economy. High turnover rates pose a significant challenge to the sector, necessitating a deeper understanding of the motivational drivers influencing line managers. Through semi-structured interviews with thirty-five managers, this research explores the extrinsic and intrinsic factors motivating line managers in Bahrain's FMCG sector. Drawing on a review of motivational theories, the study contextualizes these theories within the unique landscape of the Bahraini FMCG industry. Findings reveal that extrinsic factors, such as salary increments and career development opportunities, are predominant motivators for line managers in Bahrain. Additionally, gender and marital status emerge as influential factors shaping motivational preferences, -often overlooked in traditional motivational theories. Furthermore, the study examines the cultural context of Bahrain and its implications for motivation within the FMCG sector. Bahrain's collectivist culture and high tolerance for hierarchical power structures influence motivational dynamics, highlighting the need for tailored motivational strategies.This research contributes to the existing literature by providing insights into the specific motivational needs of line managers in the Bahraini FMCG sector. The findings offer practical implications for organizations seeking to enhance employee motivation and retention in this vital industry. Moreover, the study sets the groundwork for future research aimed at addressing the complex interplay of cultural, gender, and organizational factors in motivation within the FMCG sector.