The Effect of Psychological Dimensions and Perceived Values on Senior Travelers’ Satisfaction and Behavioral Intentions

Abstract

This research aims to investigate the effect of perceived values, including functional value and emotional value that could significantly influence psychological dimensions; anxiety and airport fairness, toward the satisfaction and behavior of senior foreign travelers at the Suvarnabhumi airport in Thailand. This research used a quantitative approach to collect data with a purposive sample technique, focusing on senior traveler at Suvarnabhumi airport. The analysis was conducted a confirmatory factor analysis (CFA) and Structural Equation Modelling (SEM) with path analysis applied to test the model of this research. Furthermore, to classify and investigate senior foreign travelers' demographics and general information at the Suvarnabhumi airport, descriptive data analysis was analyzed. The results indicated that the psychological dimensions, including anxiety and fairness, have a significant impact on the perceived value of senior travelers at Suvarnabhumi airport which alter traveler satisfaction and influence their behavior intention.   The finding contributes a critical indication of perceived values as impact factors on psychological dimensions that could positively influence and alter travelers’ satisfaction and behavior intention at the airport.