Corporate Social Responsibility: A New Perspective

Abstract

This study aims to assess Corporate Social Responsibility (CSR) performance among several telecom companies operating in Jordan. To achieve the study objective, the researchers developed a questionnaire consisting of (35) items, distributed among seven dimensions. The study population consisted of all management positions in three major mobile operators in Jordan totaling around (700) managers; while the sample size was (242) respondents being selected randomly representing (34%) of the population.  The most important result of the study is as follows: CSR performance assessment scored high (3.95) on Five-point Scale, while the main recommendation of the study is the following: To enhance CSR initiatives in Jordan telecom industry so as to promote the company's image and encourage ethical behavior standards at work and encourage intellectual property rights and institutional ethical behavior.