Examining the Motives and Gratifications of Podcast Users in the MENA Region

Abstract

This research examines the needs and satisfactions achieved from podcast use in the MENA region recently. Results from a mixed methods approach indicate that podcast users exhibit diverse motivations and gratifications, highlighting the evolving nature of podcasting as a multifaceted medium that meets a wide range of individual needs. Whether serving as a source of information, entertainment, self-development or cultural communication, podcasts have successfully established themselves within the MENA media landscape, and their influence is expected to continue to grow in the coming years. This research provides valuable insights for content creators, media professionals, and advertisers seeking to engage with this dynamic and expanding audience.