Media Diplomacy in Regional Conflict Resolution: The Perspective of Jordanian Electronic Journalism

Abstract

Media has always been a prominent tool to ensure the democratic process and success of government infrastructure. However, the role of media is even more important during regional conflicts and crises. This study aims to investigate the use of media diplomacy in settling regional conflicts from the standpoint of the Jordanian electronic press. Using the critical theory of media discourse, it used a descriptive method, employing the critical discourse analysis on three newspapers: "Al-Sawsana Jordan," "Ammon," and "Al-alsawsana." The results indicate that electronic newspapers primarily depend on their internal sources, constituting 66.7% of their political content. Also, images are extensively used in all news topics, accounting for 97.4% of the content. Notably, personalities, especially heads of state, occupy a considerable part, comprising 38.7% of the total personalities featured in the media content. Thus, this study highlights the critical cooperation between diplomacy and electronic media for improved regional management. Underlining transparent communication, especially through electronic journalism in Jordan, acts as a robust link between the government and citizens, promoting awareness and civic engagement. To address the challenges effectively, there is a need for new strategies, including continuous training for media professionals and encouraging collaboration through events and workshops. The transition towards investigative journalism further improves the possibility of media diplomacy, highlighting transparency as important for sustainable development and enduring positive results.