Development of Public Relations Media with Augmented Reality to Promote Tourism in Chang Klang District, Nakhon Si Thammarat Province, Thailand

Abstract

This research aims to 1) develop public relations media to create awareness of creative tourism linking tourism routes with augmented reality technology in Chang Klang District, Nakhon Si Thammarat Province. and 2) assess the satisfaction of users of public relations media to create awareness of creative tourism, linking tourism routes with virtual reality technology. A graphic book can be read size A5 online and offline in promotional media. There is content about the history of Chang Klang District. His father's history is like the Wajasit Faith travel route Following the Dharma path of the noble monks of the southern region Phrakru Phisit Atthakhan (Father Than Klai Wajasit) Tourism map of Chang Klang District Agricultural tourism attractions, local food, and local wisdom/folk philosophers. The sample group used in the research included tourists visiting community tourism in Chang Klang District, Nakhon Si Thammarat Province, which uses data collection from satisfaction questionnaires. The sample size was determined to be 400 people. Tools used in developing public relations media using augmented reality technology include the CANVA, Inshot, and Zappar applications. The tool used to assess satisfaction with use is a satisfaction assessment form. Statistics used in research include mean and standard deviation. Development of public relations media to create awareness of creative tourism, linking tourism routes with virtual reality technology. Chang Klang District Nakhon Si Thammarat Province Adhering to the 3P media production principles, research results found that 1) Develop public relations media to create awareness of creative tourism, linking tourism routes with virtual reality technology. It is a promotional media book for Chang Klang District, and you can read information about Chang Klang tourism. And you are following the Dharma path of the noble monks of the southern region Phrakru Phisit Atthakhan by scanning the AR Code on the cover to view the story in video media.  2) Results of the evaluation of satisfaction with using public relations media. Overall, it is high level (X ̅=4.46, S.D. = 0.49)