Kurdish Ethnicity, Conspicuous consumption, and Kurdish Cultural Apparel consumption in Iraq


  • Wissam Zaki Mtani Department of law / Al-Esraa University College, Baghdad, Iraq
  • Qasim Khlaif Kadhim English Language and Literature Department, Al-Mustaqbal University College, Babylon. Iraq
  • Mohammed Abdulkreem Salim Al-Manara College For Medical Sciences / (Maysan)/Iraq
  • Ahmed Hatim Jabbar Attiya Al-Farahidi University- College of Law / Iraq
  • Rand Abd Al Mahdi Law Department, Al-Nisour University College / Baghdad / Iraq
  • Mustafa Ibrahim Abdelhassan National University of Science and Technology, Dhi Qar, Iraq




Kurdish Ethnicity, Conspicuous consumption, Cultural Apparel, Kurd, Iraq


The main objective of the study is to examine the impact of Kurdish ethnicity on the Kurdish Cultural Apparel consumption in Iraq. Ethnic identification is the common identity of a group of people based on their shared history and heritage as well as their understanding of differentiating markers such as nation, religion, and language. In addition to that the multidimensional construct of Conspicuous consumption. Statistical software programs SPSS and PLS were used to analyze the findings of this investigation. A self-administered questionnaire was used by the researcher to collect data. Respondents to this survey were citizens of Iraq's Kurdish area who purchased clothing from Kurdish businesses and self-identified as clients of these companies. The researcher chose to gather data from 500 pupils and randomly picked them. The researcher received just 272 replies from the 500 participants in the study. The study's findings have supported the predicted outcomes. All hypotheses are accepted except for Kurdish Ethnic Identity (KEI) -> Status (ST) -> Consumption of Cultural Apparel. A significant yet undiscovered aspect of consumer marketing has been uncovered by the research. The study's conclusions will be useful for policymakers. Observing Kurdish fashion textiles being sold in the markets of al-Sulaymaniyah was associated with a feeling of achievement and happiness, according to the study's results.




How to Cite

Wissam Zaki Mtani, Qasim Khlaif Kadhim, Mohammed Abdulkreem Salim, Ahmed Hatim Jabbar Attiya, Rand Abd Al Mahdi, & Mustafa Ibrahim Abdelhassan. (2023). Kurdish Ethnicity, Conspicuous consumption, and Kurdish Cultural Apparel consumption in Iraq. Kurdish Studies, 11(1), 17–35. https://doi.org/10.58262/ks.v11i1.224




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