The Application and Value of Virtual Reality Technology in Brainstorming from a Creativity Perspective

Abstract

Grounded in the 4P (press, process, person, product) Creativity Model framework, this study conducted a retrospective review of the application of virtual reality (VR) technology in brainstorming over the past decade. The findings revealed that VR could provide immersive situational experiences that fulfill the cognitive needs for exploratory thinking among brainstorming participants, thereby enhancing brainstorming effectiveness. Through a literature analysis, this study summarized the specific types of VR tools, research topics, and interactive devices utilized in 21 relevant papers on VR-enabled brainstorming, and discussed their strengths and limitations. The research indicated that VR technology could optimize the divergent thinking and creativity processes inherent in brainstorming. With technological progress, VR has evolved from initially serving merely as an environmental tool providing immersive sensations, to an important technological means capable of directly intervening in and modulating human cognition. Based on the underlying mechanism of VR technology application in brainstorming, this study envisioned promising directions for future research aimed at elucidating the greater potential of VR in facilitating brainstorming activities.