Strategic Foresight and Organizational Ambidexterity: Insights from an Empirical Study of the Hospitality Industry

Abstract

Strategic Foresight (SF) enables hospitality firms to predict and plan for future trends, problems, and opportunities. This proactive approach enables them to stay ahead of the curve and make informed decisions that reflect changing consumer preferences and market realities. Organizational Ambidexterity (OA) emphasizes the importance of striking a delicate balance between exploration and exploitation - the ability to seek both innovation and efficiency. In the hospitality industry, this entails not only responding to current market demands, but also being able to investigate and implement creative tactics that address evolving customer needs. Top of FormThis research aims to examine the relationship between SF and OA at Saudi hotels. A total of 600 online questionnaires were analyzed from employees at Saudi hotels. Questionnaires are analyzed through correlation and regression-based analysis using SPSS, which supports all the research hypotheses. The findings showed only three dimensions of SF, including environmental scanning capabilities, strategic selection capabilities, and integrating capabilities, had a positive influence on OA. The research recommends managers be proficient in expense analysis and return consideration, encourage employees at all administrative levels to think proactively and creatively about the future by holding workshops, training sessions, and rewards for creative thinking, as well as foster a culture of future vision within the hotel.