Role of Cultural Identity in Designing Touristic Souvenirs to Develop Domestic Tourism and Economy in Kingdom of Saudi Arabia

Abstract

Traditional industries are considered a part of the kingdom identity, culture and civilization, in addition to being an economic resource and factor for development of tourism. they are facing many dangers related to sustainability and continuity under the shade of technology. This research highlights design elevation for souvenirs through development of techniques for products design and uplifting aspects of creativity and skill for graduated females of the applied arts department- faculty of design and architecture, Jazan university, and link it to identity in order to innovate unique souvenirs. The research problem is defined in how to benefit from study of aesthetics of the diversified cultural identity of Saudi Arabia and progress of traditional industry to enrich industry of souvenirs and development of local tourism? The research goal is identifying benefits of traditional and modern means for textile printing and formation of metals to uplift traditional industries and design souvenirs with multi-identities. The research followed the descriptive analytical and experimental methodology, a statistical sample of the research has been applied on 50 tourists, visitors and crafters to evaluate souvenirs and their influence on development of traditional industries and promote the Saudi identity for souvenirs to authenticate a local brand.