Motivations for Using Social Media Among University Students

Abstract

The objective of this study is to ascertain the underlying reasons behind the utilization of social media among university students. In order to accomplish the study objectives, the researcher employed a descriptive design and a quantitative methodology, relying on the questionnaire as the main instrument for data collection. The study was conducted on a randomly selected sample of 354 pupils. The findings of this study indicate that the motives for utilizing social media among university students are influenced by factors such as keeping up with scientific breakthroughs, social connection, entertainment, relaxation, and recreation. The results indicate that there are no statistically significant variations in the motivations for utilizing social media based on gender and type of college