Language Learning Through National Brands a Means of Developing Intercultural Communication

Abstract

The article deals with the importance of the linguistic and cultural studies principle priority for the developing of intercultural communication in teaching the language to foreigners. A survey was conducted on video tutorials filmed by the authors, the results were analyzed using the IBM SPSS Statistics program. The intercultural communication of 51 students who took part in the survey was determined with a 100 per cent. In the first survey, the highest indicator was 23.5% (“meat dish”), the lowest - 2.0% (“various answers”), in the second survey, the highest indicator was 23.5% (“hospitable”), the lowest - 2.0% (“different”), in the third survey the highest indicator was the formation of stereotypes through brands. During the reflective survey, thematic and open-ended questions were used to determine the skills of associative perception. Based on the results of the study, the following conclusions were made: language learning through national brands develops the intercultural and communicative competence of language learners; this method is interesting and effective to teaching the language