Social Media Affecting Online Music Learning Willingness of Chinese Older Adults

Abstract

Recognizing the growing relevance of digital learning platforms for the elderly, this research aims to understand the dynamics influencing their engagement in online music education. Employing the online and offline questionnaires to collect 617 valid data from Chinese older adults live in shanghai, and with the experience to use social media (Tiktok) to learn music. By conducting the structural equation model, the results reveal significant direct effects of repeat exposure, online reviews, and perceived value on the willingness to engage in online music learning. Furthermore, perceived usefulness and ease of use are identified as key mediators in these relationships. These findings underscore the multifaceted influence of social media on elderly learning intentions, highlighting the roles of community engagement and perceived value in technology adoption. The research underscores the necessity for tailored strategies that address the unique needs of elderly learners, promoting lifelong education and digital inclusivity in the rapidly evolving educational landscape.