Designing Innovative Products in Ranong Province Using Local Knowledge and Cultural Dimensions of Thinking Skills and Creativity

Abstract

To Designing innovative products in Ranong Province using local knowledge and cultural dimensions of thinking skills and creativity, the research's goal is to examine the group's identity. to research how unique items are designed and created in Ranong Province using local knowledge and culture. This study employed a mixed-methods approach utilizing a qualitative analysis (descriptive analysis) and a quantitative research method to assess the product design for creative tourism based on the local knowledge and culture of Ranong Province. To gather information, research community and customer requirements, and assess the product design using a quantitative approach. by 3 designers and 5 groups of artisan vendors; 263 travelers were specifically chosen as customers. a group of shoppers who like visiting shops selling handmade goods. research resources Field investigations and formal interviews Group interview with in-depth interview According to the study's findings, local knowledge is used to build goods that encourage creative tourism. and culture in Ranong Province, three products were evaluated by three design experts, who chose one prototype product. The results of the product prototype evaluation (bags) were at the highest level, with a mean (x = 5.00) and standard deviation (SD = 0.00). Results of the bag product design evaluation in the beauty the mean (x = 4.73) and standard deviation (SD = 0.38) showed the most complete picture. The pattern had cohesion and identity. was at the highest point, with a mean of (x=5.00) and an SD of 0.00. With a mean (x = 4.67) and a standard deviation (SD = 0.47), production was at its peak. promotion and distribution at its best, the total image had a mean (x = 5.00) and standard deviation (SD = 0.01). Results of product design bags' (handicraft sellers') aesthetic evaluation Overall, the mean (x = 4.64) and standard deviation (SD = 0.5) were at the highest possible level. The greatest level was seen generally in manufacturing, with a mean (x) of 4.76 and a standard deviation (SD) of 0.34. Promotion and Distribution The average (x = 4.56) and standard deviation (SD = 0.64) showed the best possible overall picture.