Examining the Impact of Tourism Growth on Karo District's Development: The Role of Attractions, Accessibility, Amenities, and Creative Economy-driven MSMEs

Abstract

This study quantitatively analyses tourism development's impact on Karo Regency's growth, particularly emphasizing the role of creative economy-based MSMEs (Micro, Small, and Medium Enterprises). Using data collected from 304 respondents selected from a population of 1,274 farming households through structured questionnaires, the research reveals the significant influence of tourism on regional development. However, it also notes that amenities do not directly affect creative economy MSMEs. The study uncovers the nuanced relationship between tourism and regional growth, highlighting variations across different sectors. Notably, variables like brand and entrepreneurial interest within creative economy MSMEs are not found to contribute directly to regional development. This comprehensive examination of tourism development sheds light on its complex dynamics and diverse impacts on economic sectors, offering valuable insights for regional development and tourism stakeholders and policymakers.