HAMEED BASHIR; WASIM SHAHID KHAWAJA; MUHAMMAD RAZA; MEERAKKUDDY SIRAJI; SALEEM RAZA BHATTI; ANSAR ABBAS; MUHAMMAD YAHYA; IRFAN AHMAD KHAN. Exploring The Synergistic Impact Of Marketing And R&D Expenditure On Brand Competitiveness: An Analysis Of Interaction Effects. Kurdish Studies, [S. l.], v. 12, n. 4, p. 975–988, 2024. DOI: 10.53555/ks.v12i4.3093. Disponível em: http://kurdishstudies.net/menu-script/index.php/KS/article/view/3093. Acesso em: 30 jun. 2024.