Driving Entrepreneurial Sustainability: Unveiling The Influence Of Performance, Social Dynamics, And Privacy Factors On Behavioral Intentions

Abstract

This study employs structural equation modeling (SEM) to examine the relationships between various factors and their influence on Behavioural Intention and Entrepreneurial Sustainability. The research investigates Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Privacy Enablers, and Privacy Inhibitors as predictors of Behavioural Intention, and subsequently, the impact of Behavioural Intention on Entrepreneurial Sustainability. Data were collected from a sample of respondents, and the findings reveal significant relationships between these constructs. Performance Expectancy, Social Influence, Privacy Enablers, and Privacy Inhibitors demonstrated strong positive associations with Behavioural Intention, while Effort Expectancy and Facilitating Condition exhibited weaker relationships. Furthermore, Behavioural Intention was found to positively influence Entrepreneurial Sustainability. The study contributes to the existing literature by providing empirical evidence on the factors influencing entrepreneurial intentions and sustainability, highlighting the importance of addressing performance, social, and privacy considerations to foster sustainable entrepreneurial practices. These insights can inform policymakers, educators, and practitioners in developing strategies to promote sustainable entrepreneurship effectively.